ERP systems are becoming increasingly interactive; a consumer can now directly place an order for a product through the system. Very soon, a customer will simply talk about a product or problem and it will be supplied or fixed.
The input of the consumer is growing rapidly, it is very likely that consumers will soon influence management decisions much more directly. In order for management to make these decisions, suppliers will need to view data from all information sources. This data will be displayed, reported on and analysed, to ensure management and the suppliers are making the right decisions.
The consumers are almost getting inside the suppliers systems to help foster better decision making.